NEUROPOP

Sound creates faster, deeper connection than any of the five senses—yet, 90% of brands are on mute.

We help ambitious brands turn that gap into their growth engine.

Why Sound?

Sound's impact is impossible to dispute. The data is decisive - from neuroscience to market research, every metric tells the same story: sound sells.

Ads with sound cues are 8.53x more likely to be high-performing than those using only visual assets.

While visual assets make ads 1.15x more likely to succeed, audio assets make them 3.44x more likely to drive branded attention.

Gen Z is 29% more likely to interact with content that uses familiar sounds, and 6x more likely to interact with viral audio, than known pop songs

Consumers spend 31% of their media time with audio.

What Is Sound Branding?

Your brands sound is an ecosystem.

Every touchpoint, from social to in-store—is a chance to build emotional connection through sound, while unifying your brand identity.

In just two seconds, the Netflix "tudum" sound tag triggers instant anticipation in 300 million households, while building priceless brand equity.

That’s sound branding at work.

In 2025, where does sound connect with consumers?

Everywhere, really.

High impact audio touchpoints occur at every step of the customer journey, including:

  • Website

    Strategic UI sounds reduce bounce rates by 23% and transform passive browsing into active engagement. It’s the audio cushion that makes interactions feel more human, more intuitive.

  • Social

    Stop the scroll. Sound doubles engagement and earns 6x more shares than silent posts. 73% of Gen Z scroll with sound ON.

  • E-commerce

    Turn browsers into buyers. Confirmation sounds reduce cart abandonment by 17% and make checkout feel like victory.

  • AI Search

    When customers use ChatGPT for search, brands with sound logos generate the cultural conversations that AI indexes and recommends.

  • YouTube

    Your sound logo ensures brand recall before the skip button and lingers long after they've left.

  • Retail/Physical

    Shape the space. Custom soundscapes increase dwell time by 18% and drive 32% more unplanned purchases.

  • Events

    Vendors: Use sound to stand out and attract crowds. Organizers: Your sound logo becomes valuable IP, boosting event recall year after year, city to city.

  • Podcasts

    Listeners recall audio ads at an 86% rate, higher than any other medium Plus, podcast brand recall averages 71%. Your sound logo directly taps into this attention—making every listen count.

The Purchase Power of Sound

“Research has show that strategically designed sound can increase purchase intent by as much as 86%. This isn’t just about making your brand memorable; it’s about moving customers from awareness to action.”

- Advertising Week

“Emotion is the most powerful marketing tool we have."

- Les Binet

“As we go more audio over the next decade every brand in the world is going to need their sonic branding."

- Gary Vee

Top 100 Sound Logos

Notice anything about this list?

Take a look/listen to the Top 100 Sound Logos. Notice anything?

They're basically jingles—created years or decades ago, for massive corporations with massive budgets.

At Neuropop, we take a different approach. We deliver sophisticated sound strategies that go beyond jingles, without the enterprise price tag. We partner with ambitious brands ready to leverage sound in innovative ways.

Our small team works at your speed and scale—from single posts to campaigns to brand identity.

First Mover Advantage

Imagine owning your category for sound the way McDonalds owns fast food with "Ba da ba ba ba”.

Now ask yourself, who owns your space for sound?

Probably no one.

While enterprise brands spend millions to compete for incremental gains, indie and challenger brands who leverage sound first can leapfrog their silent competitors, at a fraction of the cost.

Dollar Shave Club didn't reinvent razors. Liquid Death didn't reinvent water. They reinvented their categories through innovative marketing.

Sound is the next frontier, and it’s the most powerful tool in your sensory marketing toolkit.

That’s not marketing hype - it’s neuroscience.

Ready to turn up the volume on your brand?

Let’s chat.

e: daniel@neuropop.ca

m: 604 365 7580