Crafting your sound identity isn’t guesswork.

Your brand's sound doesn't start in a recording studio, it starts with a conversation.

How We Work Together

Every project is different, whether we’re scoring a sound tag, a campaign or a complete sound identity-but the foundation stays the same. Here’s how we typically work:

  1. Audit Your Audio
    We assess where sound is helping — and where it’s missing. We research how your competitors use audio to find white space you can own.

  2. Define the Feeling
    Through conversation, we uncover what sets your brand apart and what you want your audience to feel. Whether it’s a single campaign or long-term brand building, we align on clear goals and success metrics.

  3. Translate Into Sound
    We take abstract traits like “bold” or “sparkling” and turn them into music, textures, and tones that feel unmistakably yours, because they are.

  4. Test & Refine
    Using both AI tools and real human feedback, we fine-tune until the sound fits — emotionally and strategically.

  5. Deliver & Activate
    We deliver everything in the right formats, ready to deploy across platforms. Need help with rollout? We’re here for that, too.