Custom Social Audio IP - Stop Renting Sound, Start Owing It.

As Link In Bio’s Rachel Karten noted in her 2025 trend report, brands are moving towards 'fewer, better' content—it’s about quality content that resonates over quantity of content with little value.

Sound creates more immediate, deeper connection than any of the five senses. We mean this literally!

Yet, 90% of brands are on mute, and most use sound ad hoc, which creates brand drift, drowning their creative in a sea of musical sameness. You spend so much time into your copy, your creative, your visuals, only to dilute your effort in the sea of same sounds that hundreds of other brands, including your competitors, are using.

While consumers spend 31% of their media time with audio, brands invest less than 10% of their budgets there.

Audio generates 56% greater attentive seconds per thousand impressions than other forms of media. - AIB, 2024

PODCAST DOLLARS WORK HARDER THAN TV, SOCIAL, AND DIGITAL On an attention CPM basis (aCPM):

• Podcast: $2.8

• Social: $9.7

• Online video: $1.7-$6.5

• Display: $2.4-$5

• TV: $3

• Source: Audio Attention, dentsu + Lumen Research Attention Economy Study - 2023

• Audio has 155% greater attentiveness than Social Media.

• Audio generates 8% more Brand Recall and 67% higher Brand Choice uplift versus dentsu norms.

• AUDIO ATTENTION EXCEEDS DENTSU BENCHMARKS:

  • Average attentive secs per 1,000-impressions (APM): 41%

  • Average Brand Recall: 10K

  • Brand Choice Uplift: 10%

  • Source: Audio Attention, dentsu + Lumen Research Attention Economy Study 2023

• Streaming Audio outperforms Social Media platforms like Instagram, TikTok, and Facebook by a factor of 168% according to Adelaide's measurement.

• It costs marketers anywhere from 50% to nearly 170% less to secure the same level of attentiveness from audio as it would across various social networks.

• A Neustar analysis of the media mix performance of more than 40 national advertisers revealed that a shift of only 1.8% of media investment into audio produced a 23% increase in overall ROAS for Auto advertisers.

• Retail: 1.1% shift -> 16% lift

• Financial Services: 1.2% shift -> 14% lift

• Telecom: 0.8% shift -> 11% lift

• Audio has a direct impact of 74% to 83% on sales across categories.

• Synergistic impacts of audio on other media channels

If you’re looking to make meaningful connection in fewer posts, in less time-while also building long term brand equity, than sound is your secret weapon.

While 31% of consumers

Neuropop, our award-winning composers, audio that ensures your social is felt, not just seen.

Custom audio IP that builds brand equity with every post

It’s not just sound—it’s owned audio that grows in value the more you use it.

Crafted by award-winning film and television composers, it’s designed to make social audiences feel your brand, not just hear it.

Stop renting sound while diluting your brand identity.

IP Investment: $7,500 -$15,000

The Social Brand Package gives your brand a custom suite of original, reusable, and ownable short-form audio assets designed to make you stand out where it counts: on TikTok, Reels, Shorts, and beyond.

While your competitors use the same trending sounds, you’ll be the one building brand equity, recall and impact with a sound that’s instantly recognizable—and legally yours to scale across campaigns, creators, and channels.

Marketing wins by standing out—not blending in. Yet 95% of brands reuse the same TikTok sounds, dampening the impact of their high value content. Hearing "Espresso" for the umpteenth time or settling for generic “original sound” simply cues our lizard brains to tune out. That’s not hype, its neuroscience.

If you consider sound as an afterthought, you’re not alone. But now that you know better, you owe it to your brand and customers to use sound as part of your storytelling tool kit. It’s simply part of a unified brand identity. Audio is how stand out on social, while building valuable brand equity.

🎯 What You Get

A complete, modular 15-piece social audio toolkit created by real-life film composers (still human—AI composers wanted too much vacation time).

This is your brand identity extended into sound, optimized for social use and sharing. It’s IP you own outright. Like any brand asset, the more you use it, the more valuable it becomes. If McDonald’s ran “Ba da ba ba ba” for a few commercials, it wouldn’t own fast food for sound the way it does today.

Core Branded Sounds 🎼

$7,500

Original music and audio cues designed to anchor your identity in social posts:

• Social Sound Tag – Your signature short-form sound tag crafted for an omni-channel world. / Think Netflix “Ta dum” or McD’s “Ba da ba ba ba”. Most commonly used to at the start or end of a post, but can be used anywhere.

• Brandthem™ - 15, 30, 60 second brand anthem, born from your Audio Tag. Your brand identity, scored for social.

• Audio stems: For UGC campaigns, remixes, music collabs, etc.

• Ownership: You get 100% IP ownership. Like any brand asset, the more you use it, the more valuable it becomes.

Complete Social Audio Ecosystem

$15,000

Everything in Essential Sonic DNA, plus:

• Modular Sound Library (6-8 complementary audio elements, from 1-15 seconds in length). We’ll collaborate to produce these sounds based on your social audio needs and business goals). Below are some ideas, but yours are probably much better ; )

  • Drop Sound – Audio cue for dramatic reveals or key product moments

  • Product Pop – A sharp stinger perfect for unboxings and transitions

  • Vibe Loop – A smooth, ambient background track for relaxed content

  • Scroll Stopper – A punchy, high-impact sound to hook users in the first second

  • OV Line – A versatile prompt for “POV” or narrative content

  • Challenge Starter – A spoken call to action to spark UGC and viral trends

  • Duet Trigger – Created specifically for stitch, duet, or remix formats

  • Comment Clapback – A short sting for cheeky or bold response videos

🎚️ Brandbient™ Sound

$4500 USD

Long form, mood-driven audio and ASMR to align with brown noise/relaxation/deep focus trends.

• Brandbient Sound ™ : Customized blend of brown/white/pink noise + subtle brand textures or field recordings of the sound of your brand (literally). Ideal for calm backgrounds, in-store playback, sensory brand reinforcement, luxury/premium spaces or products.

• ASMR Moment – A tactile, close-mic sound experience (e.g., fabric, brush, page turn) that evokes attention and intimacy

• ASMR Brand Whisper (3-5)– A soft, intimate tagline (or longer copy) ideal for wellness, fashion, or luxury.

• Give us your brand specific ASMR ideas, we’ll bring it to life.

🔐 Brand IP That Works for You

This is original, ownable IP—your brand DNA extendedinto sound - not a sound that dies next week. You get:

• Full ownership & licensing rights

• Files in .mp3 and TikTok-ready .mp4

• Optional stems for future remixing

➕ Optional Add-Ons:

Strategy Session:

With a leading social media marketing expert. The session includes your team, Neuropop and a world-class brand social media manger - to align marketing strategy with sound strategy from the start - $300/session

Extended formats:

Cost scoped per sound/music cue but roughly $250 per 30 seconds of music.

Orchestral Recording:

This is a full or partial orchestra (strings/brass/percusion) recording of your music by a live orchestra. Give your brand sound identity the premium treatment-and use it for added marketing flex.

Your session is conducted by Neuropop founder, Todor Kobakov, and recorded remotely, via Budapest. We’ll screen-record the session so you can use it as BTS content across your socials.